ABOUT
ELENA

Curriculum vitae – education – training

PERSONAL

german living
in iceland

Born in the south of Germany, stayed briefly in South Africa, lived in Australia for a couple of years and finally moved to Iceland six years ago.

Education

2007: Graduation A-levels
2013: Bachelor of Arts (1,7) – Tourism management – FH University of Applied Science Kempten (Germany)

Programs & Training

WordPress, Adobe Illustrator, Indesign, Photoshop, TYOP3, HTML, CSS, JavaScrpit, Deskline, Google Analytics, Google Adwords, Microsoft Office, iWorks and more

– Search engine optimization
–SheCodes Plus (Front End Development)

Horses

In the last few years had worked briefly for a few well-known breeders. Nowadays, I only train our own horses (bred by Baldur Rúnarsson with the breeding name “Hveragerði”) or occasionally horses from the Kolgerði/Brúnagerði breeding.

Work examples

WORDPRESS

About Your Horse
Daladyrd (English & German)
Hestaleigan Kátur (business closed – overview mobile & desktop on link)
Farmstay Uppsalir (business closed – overview mobile & desktop on link)

ADOBE ILLUSTRATOR

Logo design -“Hestaleigan Kátur”
Map inside / map outside / instructions – Customer information “Daladýrd” (created with predesigned elements)
Graphical drawings & logo design – About Your Horse

ADOBE INDESIGN

Leaflet design “Hestaleigan Kátur”
Voucher “Daladýrd”

FRONT END DEVELOPMENT

Weather app (final project) “SheCodes“

Work experience

DALADÝRD / DALAVEITINGAR EHF

Assistant manager: Customer service, organizational tasks, relaunch website, graphic design (maps, signs, staff clothing), video clipping, statistics, general farm work, animal care taking

HESTALEIGAN KÁTUR – FERDAFÁKAR EHF

Assistant Manager & Marketing manager & tour guide & trainer: Strategic planning, organization, office tasks, monthly statistics,
employee management, equipment management,
product planing/ implementation/evaluation,
customer experience management, handling of customer reviews
Marketing & brand building: graphic design & print (logo, flyer, business and review cards, signs, staff clothing, print for business car) online presentation (content creation, concept/creation of a multilanguage business website including booking tool, SEO, social media marketing)
strategic planing & evaluation of measurements

FÜSSEN TOURISMUS UND MARKETING, FÜSSEN (GERMANY)

Product management for informational and communicational media

OBERSTDORF EVENT GMBH, FISCHEN (GERMANY)

Marketing assistant – field: hotels/hostels